News aus dem „Digital Lab“ unser Muttergesellschaft BBDO

---

BBDO and Proximity to deliver exclusive ces 2012 coverage

BBDO and Proximity will be delivering up-to-the-moment access to the best content, breaking developments and most exclusive video interviews with top executives from Facebook, Yahoo!, HBO and more companies during next week's Consumer Electronics Show, January 10-13.  

Please follow (like) the BBDO Worldwide Facebook page now in preparation for what Advertising Age is calling one of the key marketing and technology events of the year. BBDO and Proximity's Digital Lab coverage of CES 2012 will also be accessible via the Digital Lab Blog and all of the other agency networks' digital channels. Read More

Amazon, Google and other web giants consider "nuclear option" to protest sopa

Stop Online Piracy Act (SOPA), the bill being considered in congress to prevent online piracy, is continuing to cause an uproar in the Internet community and among its most influential companies. The Electronic Frontier Foundation says the bill, if passed, would "allow the U.S. Government and private corporations to create a blacklist of censored websites, and cut many more off from their ad networks and payment providers."

In order to protest the bill and highlight the fundamental danger the legislation poses to the function of the Internet, Amazon, Google, Yahoo!, Facebook and other Web giants are said to be considering a so-called "nuclear option" in which they would all go dark simultaneously.  Read More

U.S. online holiday spending reaches record $35 billion

ComScore released their new numbers on U.S. holiday shopping revealing $35.3 billion in spending, or a 15% hike in online shopping from last year – a new record.
Another trend found by comScore was the dramatic rise in Christmas Day purchases of digital content.

With many consumers receiving new smartphones, tablets and e-readers as holiday gifts, downloads of music, movies, e-books, and apps immediately followed. Read More

Yahoo! taps ex-paypal boss for ceo post

Scott Thompson, who formerly headed the Paypal division of eBay, was named as the new CEO of Yahoo!. Thompson will take over January 9. 

Thompson shared his goals of harnessing Yahoo’s brand, content and talent to guard against employee turnover and make headway with consumers. “This company, long before I arrived, had the aspiration of being the premium digital media company,” said Thompson. “I would not come if I didn’t believe the future. Read More

BBDO guerrero lands phillippines' department of tourism

The Philippines' Department of Tourism awarded a new branding assignment to BBDO Guerrero/Proximity Philippines. Tourism Secretary Ramon Jimenez Jr. said that BBDO Guerrero was chosen from seven other competing agencies.

David Guerrero, chairman and chief creative officer of BBDO Guerrero, said, "There could be no better cause or more exciting prospect than communicating one of the world’s most enjoyable travel experiences. We—and our worldwide network—are looking forward to making this a truly memorable and effective campaign that will benefit all of us who live here.” Read More

Seite drucken

---