Awards: ADC 2013 – BBDO Proximity wins in a landslide

Nuremberg, 23.05.2013

The ADC Festival 2013 saw an expected and an unexpected winner. The Hornbach campaign by the agency “Heimat” took the first place but considering the overall agency ranking, BBDO Proximity won before DDB Tribal. A guarantee for the medals is always Mercedes-Benz. BBDO Proximity wins 4 Gold, 2 Silver and 6 Bronze medals for their work for the car builder.

The “Art Directors Club für Deutschland” (ADC) e.V. awarded the best communication ideas in the following categories: Print, Audio Visual Media, Digital Media, Dialogue Marketing / Promotion, Branded Content / PR, Ambient Media, Design / Literature, Editorial, Craft and Integrated Communication.
All in all there were 20 golden, 76 silver and 139 bronze “nails” and 219 awards.