News from the „digital lab“ of BBDO

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Social gaming market set to explode to $5+ billion by 2015

According to a new report from BI Intelligence, Business Insider's research service, the U.S. social gaming market is poised to explode past $5.5 billion by 2015. Helping to drive this growth is the continued mainstream adoption of social games. Overall, new kinds of games are appealing to new audiences beyond today's hardcore gamers. Read More


M&M's wins youtube's super bowl ad blitz contest

M&M's "Just My Shell" commercial from BBDO New York, introducing the new Ms. Brown character, was crowned the winner of YouTube's 2012 Ad Blitz, in which the site's users voted for their favorite commercials from Super Bowl XLVI. "Wiggle, wiggle, wiggle!" said Debra Sandler, chief consumer officer of Mars Chocolate North America. "...I think BBDO just came through with a really entertaining spot. I think it brought a smile to your face, and you really want to share it with someone else." Read More


Yelp to raise up to $100 million in this year's first major internet ipo

Yelp, the user-generated review website, plans to raise as much as $100 million in what may be the first initial public offering from a major Internet company this year. The stock will trade on the New York Stock Exchange under the ticker YELP and the offering will value the company at about $778 million, or about 9.3 times last year's sales. Read More


"After all, no regrets" for carrera and dlv bbdo

DLV BBDO has produced a brand new campaign, "After all, no regrets," for eyewear brand Carrera aimed at promoting the brand to young people. According to Carrera, the campaign is "dedicated to young people who enjoy good, clean entertainment, and know how to live life to its fullest." Read More


Majority of Americans ages 24-35 own a smartphone

While overall smartphone penetration in the U.S. stood at 48 percent in January, those in the 24-34 age group showed the greatest proportion of smartphone ownership, with 66 percent saying they had a smartphone, according to a Nielsen survey. The study also showed that when age and income are both taken into account, older subscribers with higher incomes are more likely to carry a smartphone. Those consumers ages 55-64 making over $100K a year are almost as likely to carry a smartphone as those in the 35-44 age bracket making $35-75K per year.  Read More

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