SELLBYTEL sister Batten & Company developes concept to gain new customers

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"Secure the future by a successful offline-online-transformation" - subject to this title the SELLBYTEL sister which belongs to BBDO network developed a concept how commercial enterprises can win new customers over.

Companies of all trades currently are standing previous to the challenge of off-online-transformation and have to answer the question how to realign intelligent their business models between analogues and digital world in the future. In environment of a half-year pilot study Batten & Company worked out which factors of success have to be included and how modern commercial enterprises can react already today to the changed attitude of the customers of tomorrow.

More Information online at:
www.bbdo-consulting.com/cms/de/news/pressemappe/Praesentationen/20101125_Spotlight_Offline-Online-Transformation_bei_Handelsunternehmen.pdf
(Please consider that the concept is available only in German language. Please turn to Batten & Company to ask for the concept in English.)

Batten & Company operates as a consultancy for numerous international blue chip companies and market leaders in their segments. Batten & Company is part of BBDO Worldwide, a leading international agency network with over 290 offices in 77 countries.

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