News from the „digital lab“ of BBDO

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Tablet and e-reader sales soar
The proportion of U.S. adults owning tablets or e-readers nearly doubled over the holiday period, to 19%, according to the Pew Research Center. And about one-third of college-educated adults in households with more than $75,000 in income own at least one of the devices. Read More


BBDO makes Advertising Age's A-list
This week, BBDO was recognized in Advertising Age's Agency A-List for standout creative and business performance in 2011. "In terms of the culture, it comes down to BBDO's operating principles and the people that are running the business," said John Cayer, director-global brand equity at SC Johnson. "They're really outstanding people, very collaborative." Read More


SOPAa shelved amidst widespread online protest
The controversial Stop Online Piracy Act (SOPA) was shelved by legislators last Friday after widespread protest on the Internet on Wednesday by Wikipedia, Reddit and other major Internet players. Many of the sites signaled their displeasure with the bill by going dark for an entire day. Congressman Lamar Smith, the chief sponsor of SOPA, pulled the bill "until there is wider agreement on a solution." The Senate counterpart for SOPA, the Protect Intellectual Property Act or PIPA, has been taken off of the table for now as well. Read More


AMV BBDO reunites "dynasty" divas for snickers campaign
AMV BBDO recruited the talents of "Dynasty" soap opera actresses Joan Collins and Stephanie Beacham for the latest Snickers commercial, leveraging the "You're not you when you're hungry" tagline. As part of the same campaign, the Twitter account of British media personality Katie Price was 'hijacked." During the hijack stunt, Price began tweeting advice about the Eurozone debt crisis. Read More


Energy BBDO and OxFam enter the ted challenge
Energy BBDO's creative work for OxFam America has been selected to compete in TED's second annual Ads Worth Spreading Challenge, a contest to recognize and reward innovation and ingenuity in advertising. At the conclusion of the challenge, 10 winning video campaigns will be chosen and recognized at the TED2012 Conference in Long Beach, California. Please show your support for the Energy BBDO entry and vote for "Gift Better with Oxfam" on TED's Ads Worth Spreading channel on YouTube. Read More

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