News from the "digital lab" of BBDO

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Smart TVs to account for 70% of TV shipments by 2016

Internet-connected television sets, which accounted for one-quarter of global TV shipments last year, will represent 70% of all TVs shipped in 2016, according to IMS Research. Consumer electronics manufacturers are expected to realize $117 billion in revenue as a result. The market research firm also forecasts that 80% of TVs shipped in 2016 will have built-in Wi-Fi connectivity and nearly 30% will have an advanced user interface incorporating gesture, motion or voice recognition. Read More

 

Facebook to launch its own app store

Facebook has announced plans to launch an App Center to facilitate the sale of social applications. The Credits-based system is expected to provide Facebook with a revenue stream, aid it in the mobile sector and give it more control over its ecosystem of social and mobile apps. "The App Center is a play for control of the social Web, and more specifically for the mobile social experience," Rafe Needleman of CNET writes. Read More

 

BBDO New York helps GE "Throttle Up" with one-of-a-kind jet engine hologram exhibit

BBDO New York helped to kick off Creative Week 2012 with GE's "Throttle Up," an interactive holographic experience that invites visitors to partake in the intricate process of building one of the brand's GEnx jet engines, via a Kinect-enabled interface. To help realize the 20' by 30' foot installation which was assembled at Brooklyn’s DUMBO waterfront district by a 20-person construction team, BBDO used pre-existing technology such as Soft Kinetic camera tech and paired it with one-of-a-kind content. Read More

 

Visa to place social media at the core of its olympic sponsorship

Visa's longstanding sponsorship of the Olympic Games will get a major social media injection this year, according to its head of North American marketing Alex Craddock. The company has created a campaign strategy that's "social to the core," Craddock says, using Facebook, Twitter and other platforms to reach out to sports fans in dozens of markets around the world. "What we really wanted to do was tap into the passion consumers have for the Games and the athletes," says Craddock. Read More

 

Klout to launch +K button for third-party sites

Influence-ranking service Klout will roll out a +K widget for third-party websites this summer, says CEO Joe Fernandez. The button will let Web users personally vouch for a Klout user's influence and credibility with a single mouse-click, although users will have a limited daily quota of +K clicks. “You have to think about what’s really influencing you...it gives it meaning beyond just the click of a button," explained Fernandez. Read More

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