News from the „digital lab“ of BBDO: Consumer Electronics Show (CES) part II

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BBDO-CEO Andrew Robertson shares "The real story at CES"
   
In a featured article published this week by The Huffington Post, BBDO President and CEO Andrew Robertson explains why the concept of great storytelling was the real story at this year's Consumer Electronics Show (CES). "The vision of a connected world (and a connected "me") that we have been talking about endlessly is now a reality," wrote Mr. Robertson. "The hardware, operating systems and software are there to make it possible." Read More

BBDO-Director of Digital Strategy Mark Himmelsbach recaps CES 2012 Highlights

In a CES 2012 wrap-up post on the Digital Lab Blog, BBDO SVP, Director of Digital Strategy Mark Himmelsbach recaps the notable highlights and newsmakers of this year's pre-eminent conference on convergence. According to Himmelsbach, themes that stole the headlines included connected TVs; new modes of gaming; ultrabooks and the perfect storm of content, devices and connectivity.  Read More

Digital Lab TV CES interview: Google Sales MD Eileen Naughton

Andrew Bailey, Chairman and CEO of Proximity North America, interviews Eileen Naughton, Managing Director, Global Sales at Google at CES. In the interview, Ms. Naughton shares insights on Google’s next big strategic bets for the future: search, mobile and video. Read More


Digital Lab TV CES interview: Facebook VP of Global Marketing Carolyn Everson

BBDO and Proximity CMO Simon Bond interviews Facebook Vice President of Global Marketing Solutions Carolyn Everson at CES. During the conversation, Ms. Everson shares her thoughts on the prevailing trends at CES and touches on the how these trends will affect brands moving forward. Read More

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