News from the „digital lab”: impressions of SXSW Interactive part II

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At SXSW Interactive – organized by South by Southwest – representatives of the whole interactive field come together in Austin, Texas. The “digital lab” of BBDO presents part two of an impressions´ best-of:

SXSWi video interviews: Michael Dones and Brian Hurt of FedEx

Digital Lab TV connected with FedEx's Manager of Advertising and Social Media, Michael Dones, and Marketing Advisor, Brian Hurt, to discuss the shipping giant's presence at SXSWi as well as its efforts in social media. During SXSWi, FedEx increased its profie among the event's entrepreneurial set with different activations, including a branded food truck and Power Courier representatives wearing jackets that event goers could plug into and recharge their phones with. Read More

SXSWi video interview: Brian Wong of Kiip

Nathan Guerra, Director of Innovation for AMV BBDO, interviews Brian Wong, 20-year-old founder and CEO of mobile rewards network Kiip, at SXSWi. During the exchange, Brian shares the vision behind Kiip and hints that the future of the service may lie in empowering brands to directly reward users of all types of mobile apps, not just gaming-oriented ones. Read More

SXSWi video interviews: Kelly Stocker and John Boiles of Yelp

Troy Hitch, Executive Creative Director for Barefoot Proximity, shares an exchange with Kelly Stocker, Austin Community Manager for local recommendation network Yelp, and learns more about Yelp's approach to meaningful events at SXSWi. Troy also catches up with Yelp engineer John Boiles, who debuts his latest beer-loving, hacker-borne invention: the iPad Kegerator. Read More

SXSWi video interview: Jen Johnson of Hormel

Barefoot Proximity's Executive Creative Director Troy Hitch intervews Jen Johnson, Product Manager for Hormel. At SXSWi, Hormel sponsored The Bacon Takedown event where amateur chefs were provided with 15 pounds of Hormel Black Label Bacon to create standout culinary dishes of their choosing and compete for prizes. Read More

SXSWi video interview: Sanchita Saha of Uberlife

Digital Lab TV interviews Sanchita Saha, founder and CEO of new mobile social network Uberlife.Ms. Saha explains how Uberlife's app helps users meet up and socialize in the real world and touches on how that dynamic may create value for brands in the future. Read More

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