|
||
 |
News 13.05.2013
06.05.2013
News from the „digital lab“ of BBDO  Nuremberg, 22.10.2012
 U.S. mobile advertising spending nearly doubles to overtake Japan U.S. ad spending on the mobile Internet this year will top all other countries for the first time, nearly doubling from 2011 to $2.3 billion, according to eMarketer. Until this year, Japan was the world’s largest market for mobile advertising, with spending reaching $1.36 billion in 2011 -- up from $1.01 billion in 2010.
In the UK, Mercedes-Benz partnered with Abbott Mead Vickers BBDO to kick off a TV advertising campaign powered by Twitter to promote its A class vehicle to younger consumers. The campaign employed a storyline that allowed viewers to decide what the ads' characters should do next by voting on Twitter using the hashtag #youdrive.
Amazon has a three-pronged approach to increasing advertising revenue, according to Lisa Utzschneider, the company's global vice president of advertising sales. The company has an ecosystem that lets brands connect with customers via display ads on Amazon websites, ads on Kindle mobile devices and targeted ads on third-party sites.
In order to promote FedEx as the company that provides "solutions that matter," BBDO New York helped the shipping giant launch the Jingle Studio Facebook app, an app where companies can create and share humorous online video jingles. The app allows a user to hand pick a fictional musical band and then, using text-to-singing technology, insert their company info into a jingle-laden spot reminiscent of what one might see on a tiny town's local TV channel.
Clemenger BBDO stole the show at this year's Melbourne Advertising and Design Club (MADC) Awards snaring 18 bronze, 6 silver and 8 gold medals as well as the coveted MADC Agency of the Year Award and Exit Films Award for Best Junior. MADC is recognized as Melbourne's top awards show and Clemenger BBDO won the Agency of the Year Award for the second year in a row. |
|
Read More
