Study of our affiliate OMD: media consumption is dominated by the internet

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Digitalization is changing our media consumption: Within less than eight years, each second minute of media consumption refers to content, which is published in the world wide web. This is the result of a trend survey called “OMD media map 2015-2020” from SELLBYTEL´s affiliate OMD Germany. Intuitive devices creating new possibilities of utilization play a decisive role for this development, e.g. smart TV, smartphones or tablet pcs. Also the increasing availability of high-quality video content on mobile and online devices contributes to this trend. In 2020, almost half of our media consumption regarding media formats will be characterized by video or moving images. In total, the average time for usage in media will increase from 9 1/2 hours per day to 10 hours per day in 2020.

Here you can find a collection of the most important results as well as further key learnings.

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