News from the „digital lab“ of BBDO

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AOL's Huffington Post to launch live video network this summer

AOL and the Huffington Post are launching a live video network this summer, named the Huffington Post Streaming Network, that aims to combine broadcast news with real-time social media interaction. AOL CEO Tim Armstrong called the network "a game-changing type of idea." HPSN, as the online network is referred to in short, will stream news video live 12 hours a day on weekdays, expanding to 16 hours a day next year. Read More


BBDO tops The Gunn Report for record sixth year in a row

BBDO Worldwide was named the world's most creative agency network in The Gunn Report, an annual compilation of winners' lists from the most important advertising industry award shows around the world. This is the sixth year in a row that BBDO has topped The Gunn Report and the ninth time in the 13-year history of these rankings.  No other agency network has won more than twice. "Our mission is to create and deliver the world's most compelling commercial content," remarked Andrew Robertson, President & CEO, BBDO Worldwide.  "It's that simple. And that hard.” Read More


M&M's Ms. Brown makes post-Super Bowl splash on social media

Following the much buzzed about introduction of its new spokescandy, Ms. Brown, on Super Bowl Sunday (in a BBDO-produced commercial called "Just My Shell"), M&M's hosted a live Facebook-based 30-minute Q&A session on Tuesday featuring Vanessa Williams reprising her voiceover debut as the Ms. Brown character. Playing out the Ms. Brown character's backstory as the previously unseen boss of M&M's, the branded character chat (powered by Ustream) was a first for the brand and for Facebook — not to mention the Desperate Housewives star. Read More
 

Eurostar appoints AMV BBDO to pan-european creative duties

Eurostar, the high-speed passenger service linking London and mainland Europe, has selected AMV BBDO to provide creative and advertising services across all markets, following a multi-stage pitch process. AMV BBDO will work in partnership with CLM BBDO to deliver a new suite of communications for Eurostar across the UK, France and Belgium starting in the fall. Read More


Starbucks makes Valentine's Day an augmented reality

Starbucks has recently updated its Cup Magic iPhone and Android app for a special Valentine's Day promotion. If a user with the app places a special Starbucks cup within his/her smartphone’s field of vision, the phone will display augmented reality-driven images of heart-shaped flower petals flying off the cup. The user can also send a video of the scene to a loved one via email or Facebook. While the holiday program is the company's first major foray into augmented reality, it is one of several mobile initiatives the chain has instituted within the past several months. Read More

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