News from the „digital lab” of BBDO: Consumer Electronics Show (CES)

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Digital lab tv CES interview: AT&T CMO David Christopher

In an exclusive interview with Digital Lab TV at the 2012 Consumer Electronics Show (CES), David Christopher, CMO of AT&T Mobility and Consumer Markets, shares more about his company’s announcements on the first day of the show.
During his interview, Mr. Christopher also touches on the implications of AT&T’s newly announced expanded 4G/ LTE high-speed data networks and shares advice for marketers trying to tap the next wave of innovation in tech. Read More

Tom Hanks and yahoo! partner on new animated web series

In a nod toward the increasing importance of content for digital platforms, Hollywood legend Tom Hanks and Yahoo! announced a newly launched content property: an animated series called "Electric City."
The series will be produced with Hanks' Playtone and Reliance Entertainment, and marks Yahoo!’s first entrée into scripted content. Read More

Digital lab tv CES interview: youtube head of content Robert Kyncl

Digital Lab TV interviewed Robert Kyncl, Global Head of Content for YouTube at CES. Robert is the headline keynote speaker in the “Entertainment Matters” track at CES this week.
In his interview, Mr. Kyncl expands on YouTube’s recently launched Channels strategy, a culmination of recent efforts by the service in product, entgineering and content areas. Read More

CES puts a spotlight on smart tvs

A big focus at CES this week was the increasing number of “Smart” TV sets with interactive features that bring online content and advanced digital features to the consumer’s living room.
While research indicates that only 55% of users take advantage of the Internet features of Smart TVs, manufacturers are racing to come up with new ways for viewers to interact with the new TVs, including voice commands and smartphone controls. Read More

Microsoft to introduce kinect to windows pcs

At CES, Microsoft, acknowledging its initial success with Xbox’s gesture control technology Kinect, announced plans to introduce the same type of gesture control to Windows PCs in February.
Although Microsoft CEO Steve Ballmer did not elaborate on what Kinect for Windows would look like during his final keynote at CES, he did reveal that the company is working with 200 companies on Kinect apps. Read More

 

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