A leading global IT manufacturer of printers, multi-functional equipment and fax machines was aiming at developing its technical customer support for the German, Austrian and Polish markets. This was to be carried out using an external service provider.
Prerequisite was that the 1st level technical customer support could be reached very easily, and that a high initial resolution rate would be guaranteed. In this way, follow-up costs for subsequent 2nd level units, or, on-site service would be reduced. Besides offering the usual support services, customer support would also endeavour to exploit any potential for sales that might occur.
From technical support to the e-shop line
The IT manufacturer commissioned SELLBYTEL to develop a support unit at the Nuremberg location. SELLBYTEL quickly recruited technical support specialists with the language skills required for the target markets.
In order to go beyond purely technical support and to exploit additional sales potential, SELLBYTEL set up what was termed an e-shop line. Using the online shop, SELLBYTEL could immediately send an accessory part to a customer, who, for instance, was using the wrong part in a printer. In order to continually optimize support, customer satisfaction surveys were regularly undertaken and, resulting from this, appropriate measures put in place.