Sales Outsourcing – pioneers in developing new markets

A globally active IT corporation in the field of network technology desired to increase revenue by exploiting hitherto unused sales channels. But in order to achieve this expansion, it also needed to ensure it was offering ubiquitous customer care across all market segments, including small and medium-sized enterprises. So the client’s own sales force, particularly its field service force, needed to be supplemented by an external partner. The biggest challenge lay in providing each customer with a dedicated contact person from initial contact to contract conclusion.

LIVINGBRANDS, the SELLBYTEL Group’s sales outsourcing specialist, was engaged to build up an Inside Sales Team that fulfilled the high expectations of technology-savvy customers in the consulting-intensive IT market. The objective was to expand the reach of the various sales channels by means of a multi-faceted service that was accessible  via telephone as well as in person. By so doing, it would cost-effectively develop the small and medium enterprise market.

Divide and Grow

LIVINGBRANDS quickly managed to recruit IT experts for the DACH (Germany-Austria-Switzerland) market. Thanks to continuing, product-specific IT training courses given to the specialists, customers of this U.S.-based technology company receive first-class telephone sales consulting and personal care. In only a few months, LIVINGBRANDS succeeded in:

As a consequence, the American IT company has expanded its cooperation with LIVINGBRANDS to over 28 countries worldwide. Today, LIVINGBRANDS is responsible for top customer revenues in the millions of dollars.