Service

Sales Center – tapping into new markets and new customer segments

One of the leading German mobile telecommunications companies expanded its portfolio into the landline and DSL markets. With the expansion of its product and service offerings, they needed to tap new customer segments to generate additional revenue. However, the landline and Internet markets are highly saturated. As a result of the stiff competition, rapid changes in rates and product portfolios are the norm. So the challenge was to strengthen the existing sales force by means of adding the service experience and expertise of an external partner. The goal was to differentiate this provider with regards to quality and customer satisfaction.

Development of gross conversion DSL-TAL on answered calls

The German telecommunications enterprise engaged SELLBYTEL to put together a sales team to advise prospective customers about the company’s products and services thereby converting new customers. Thanks to extensive sales experience in the telecommunications market, SELLBYTEL was able to cross- and up-sell high-potential targets, driving revenues and increasing average customer value. In addition, SELLBYTEL was able to adapt to call volumes that fluctuate greatly based on seasonal factors, advertising and other factors.

The team assumed control over the entire customer acquisition process, from customer contact to managing customer contracts, and continues to acquire a large number of new customers. The client is particularly satisfied by the success rate of sales closures and the quality of new customers delivered. The telecommunications company derives additional profits from comprehensive statistics assembled by SELLBYTEL that deliver insightful information about consumer behavior.

Case studies

Contact

Christoph Thieme
Managing Director of the SELLBYTEL Group

Want more details?

Then contact me:


Tel.: +49 (0)911 - 9339-3611

Fax: +49 (0)911 - 9339-1600

Christoph.Thieme[@]sellbytel.de

 

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