SELLBYTEL Group: Social Media-Strategy

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	„WE WANTED TO CREATE NEW IMPULSES IN SERVICING LARGE AND INTERNATIONAL CUSTOMERS AS WELL AS WITH RESPECT TO QUALITY. IN 2008 THE CHOICE FELL ON SELLBYTEL.“ Manuela Neumeier, Manager TeleSales Germany, Microsoft „LIVINGBRANDS IS WORLDWIDE ONE OF OUR TOP 5 PARTNERS FOR INSIDE SALES AND HAS CONTINUALLY CONTRIBUTED TO CISCO’S CORPORATE GROWTH.“ Jim Blum, Managing Director, Worldwide Inside Sales for Cisco „ESPECIALLY NOTEWORTHY IS THAT THE TEAM EXCEEDS DEFINED GOALS RESPECTIVE TO ALL SERVICE PARAMETERS.“ Mr. Pfister, Head of Department of Telephony, Health Insurance, Allianz Versicherungen „ESPECIALLY REMARKABLE IS OUR SATISFACTION WITH THE TEAM’S PROCESSES AND LEARNINGS, AS WELL AS ITS POSITIVE PERFORMANCE IN TICKET RESOLUTION RATE.“ Dr. Kantsperger, Enterprise Development Division, Allianz Versicherungen "WE HAVE FOUND AN EXCELLENT PARTNER IN SELLBYTEL; ONE THAT SUPPORTS US IN THE MOST DECISIVE AREAS." Kerstin Neubauer, Specialist, Client Service, Pioneer Investment  „WE WERE ABLE TO RENDER COSTS ABOUT 15 PERCENT MORE FLEXIBLE WITHIN THE SCOPE OF THE OUTSOURCING PROJECT.“ Manuela Neumeier, Manager TeleSales Germany, Microsoft „THE COMPANY IS NOT ONLY A COMPETENT SERVICE PROVIDER, BUT ALSO A STRONG SALES PARTNER.“ Peter Draeger, Head of Sales, mydays GmbH Social Media-Strategy Challenge Solution Effective use of social media communication to increase turnover potential A travel agency chain would like to position itself as a progressive travel provider through involvement in Web2.0. At the same time, over-the-counter sales, the core business, should be strengthened and new customers acquired through the newly created customer meeting points in the social media. The goal is also to train the advisors at the counter in communicating holiday experiences attractively and with high emotion. Effective use of social media communication to increase turnover potential Our trainers from aha! TALENTEXPERTS accompany tourist office employees and managers on info and seminar trips that serve to acquaint them with tourist products and product worlds. These trips with the aha! TALENTEXPERTS are commenced with impulse moderation and a story-telling workshop, which enables the participants to define the products in a way that is linguistically vivid and emotional. The skills that have been learned are already strengthened during the trip by on-site coaching. The participants become actors in the target area in several short, authentic and lively "true story" video clips, during which they make individual aspects of the experience come alive and be understood by using a specific focus of the senses. The films that have been created are precisely placed both live and subsequently on the social networks, and spread virally afterwards. The travel agency chain along with its employees has successfully arrived at Web2.0 and creates new customers with the marketing campaign. These new customers perceive the linguistically innovative consultations in the offices as an additional benefit compared to those offered by the competitors. With these measures, aha! TALENTEXPERTS contributes directly to a sustainable growth in turnover for the travel agency chain. Case studies Corporate Identity Social Media-Strategy Contact Harald Sontowski Managing Director of aha! TALENTEXPERTS Want more details? Then contact me: Tel.: +49 (0)911 - 9339-6129 Fax: +49 (0)911 - 9339-5200 Harald.Sontowski[@]sellbytel.de Our clients