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2013-08-22, Nuremberg

Batten & Company launches Brand Management Navigator

SELLBYTEL affiliate Batten & Company launches a new service for market processing. Batten & Company’s marketing- and sales consultants answer a common question in business: A strong strategy is developed but cannot be applied consequently. The result is dry theory that eats up enormous resources, time and effort.

With that in mind, the marketing experts for market processing have been developing the Brand Management Navigator (BMN). BMN is a web-based tool, that lets you define and configure market-processing measurements with a few clicks. Thus you can ensure that important implementing partners (e.g. markets, divisions, sales departments,…) apply the set strategy playfully, consistently and with as little resources as possible.

Learn more about BMN in this pdf.