Boost your sales efforts through lead scoring
When companies start implementing strategies that focus on attracting leads or customers, the first question that comes to mind is, how will we get enough new leads in our funnels? The next step is to evaluate the quality of your lead and this is where lead scoring comes in.
So what exactly is lead scoring? It is a process used by numerous marketing and sales departments to evaluate and rank prospects on a point scale which assigns a score to each lead. The emerging score is then used to determine the priority of the leads the sales team then will engage with.
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