Target audience definition – who, what, why?
Thanks to the modern digitalization, the amount of data produced every day is simply incredible. A recent study revealed that, approximately 70.5 million new posts are produced each month equating to about 2.5 quintillion bytes of data a day! (Source: hostingtribunal.com)Many companies believe in sharing their brand message to a wider scope of people on the grounds that, the broader their reach, the more they will win new clients, but is that the right strategy? …probably not.
With the amount of information out there, if your company is not speaking to a specific audience, there is a high chance your message will end up drowning in that ocean of bountiful data. On the contrary, targeted marketing enables you to address your message to the right people most likely to do business with you.
Read more on our latest business blog.