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2019-08-05, Nurernberg

The future of content moderation

Without a doubt social media has become a worldwide phenomenon that is affecting our everyday lives, often unnoticeably. New channels and possibilities to interact with friends, communities and brands are popping up on a daily basis and so are trends. This development equips brands with a unique opportunity to interact with their customers on an eye-to-eye level. From January 2018 to 2019, the job portal recently noticed a 72% spike in job postings for the role of content moderator. Not only has the demand for highly skilled moderators increased but also an adequate use of AI has risen to provide state-of-the-art solutions. 

Another factor that will impact the future of social media moderation will be the increasing desire for customization, personalization and localization – a pivotal influence across all levels of content management and customer journeys. So, the key here will be for businesses to future-proof their content strategies at the upper level. 

Learn more about this topic on Webhelp’s latest blog.