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2019-03-04, Nuremberg

The power of video marketing

Video is a versatile and engaging mode of content marketing.  It not only gives us a “real-life” image of what is going on, it also makes it easier for us to share content across numerous platforms. In the last decade, the digital landscape has changed tremendously. According to a research by HubSpot, video marketing is the future because:

  • Adding a video to marketing emails may boost click-through rates by 200%
  • Attaching videos to landing pages can increase conversion rates up to 80%
  • 90% of customers state that product videos help them in making purchasing decisions
  • 80% of all web traffic will result from video marketing by the end of 2019
  • 87% of online marketers currently use video content in their marketing campaigns
  • 64% of customers are more likely to buy a product after watching its video
  • 59% of decision makers prefer to watch a video than read an article 

Read more on our business blog here.